What can you do about decentralization in global SEO?

In recent years, the concept of decentralization has become increasingly important in the world of SEO. With the rise of blockchain and decentralized technologies, many are wondering how they can incorporate these concepts into their SEO strategies. In this blog post, we will explore what decentralization means in the context of SEO and what you can do to incorporate it into your global SEO strategy.

What is Decentralization in SEO?

Decentralization in SEO refers to the process of distributing website authority across multiple domains or subdomains, rather than concentrating it all in one main domain. This approach is becoming more popular due to its potential benefits for search engine optimization, including better user experience, faster load times, and improved rankings in search engine results pages (SERPs).

Decentralization can also help reduce the risk of penalties from search engines, as having all of your authority concentrated in one domain can make you more vulnerable to algorithmic changes and manual penalties.

How to Incorporate Decentralization into Your Global SEO Strategy

  1. Use Subdomains for Multilingual Content

If you are creating content in multiple languages, consider using subdomains for each language version. This can help improve the user experience for your global audience, as it allows them to easily navigate to the language version of your site that they prefer. It also allows you to optimize each language version separately for SEO, giving you more control over your global SEO strategy.

  1. Build a Network of Related Sites

Another way to incorporate decentralization into your global SEO strategy is to build a network of related sites. This could include sister sites, microsites, or sites that are related to your main site in some way. By building a network of related sites, you can distribute your authority across multiple domains, which can help improve your overall SEO performance.

  1. Use Decentralized Technologies

Decentralized technologies, such as blockchain and peer-to-peer networks, can also be used to improve your global SEO strategy. For example, you could use blockchain to create a decentralized domain name system (DNS) that is resistant to censorship and manipulation. This could help ensure that your website remains accessible to users around the world, even in countries where internet censorship is common.

  1. Focus on User Experience

Ultimately, the key to successful global SEO is to focus on user experience. This means creating high-quality content that is relevant and useful to your global audience, and making sure that your website is easy to navigate and loads quickly on all devices. By focusing on user experience, you can improve your SEO performance and build a loyal audience of global users.


Decentralization is becoming increasingly important in the world of SEO, as businesses seek to improve their global SEO performance and reduce their vulnerability to search engine penalties. By using subdomains for multilingual content, building a network of related sites, using decentralized technologies, and focusing on user experience, you can incorporate decentralization into your global SEO strategy and improve your overall SEO performance.