When it comes to good websites, everything matters. When shopping for websites, it’s important to understand how many different elements a website is made up of and how decisions are made. Website functionality can be broken down into several different areas.
In this blog post I will discuss what these areas are and how we implement a website according to the MRACE model.
Create your design and take advantage of the user interface
The first thing a visitor sees on a website is its design, that is, how it looks. It is important that you get a professional looking website at first glance as the quality of your business and services you provide are unconsciously associated by the visitor with your website. In many cases, people first come into contact with a business through websites, so it’s important to make a good first impression.
Designing the design user interface means designing everything that is visible to the user of the website. User interface design includes font colors and other visual elements that are used on a website. The ease of use of a website and how users can shop is just as important as great looks.
However, having a beautiful design is not enough, and it can even be said that if the site is only designed with the old design, it could even be a disadvantage. The accessibility of a website and how users can shop is just as important as great design. user experience design it’s how easy it is to use a website from finding the product you want to buying it.
The MRACE® model is our way of thinking about good websites
MRACE ® is the marketing model we use to market to our clients. The MRACE model also serves as a basis for developing websites and illustrating the various stages of the buying process. Good websites should be designed to include or account for the content of visitors at every stage of the MRACE funnel.
It doesn’t matter how good your site is, it doesn’t matter if no one can find it.
The upper stage of the MRACE funnel is Reach. Reach is designed to drive relevant visitors to your site. For example, a user may search a search engine for information about a service of your company. What do you need to do to attract this user to your site? You must write commercial content on your website that responds to these queries and the concerns of your potential buyers.
The best way to match the most important keywords your site should be using is to do keyword research . Keyword research helps you understand exactly what your customers are looking for online. With keyword research, you can anticipate market developments before your competitors and respond to people’s needs by creating services or products that your customers search for in search engines.
In other words, keyword research serves as the foundation for developing your website structure and content creation. It is advisable to always do some keyword research before starting a website renovation project.
The next step is action. In this step, we convert the flow of visitors into potential customers by creating content that supports the purchase process. Before making a purchase decision, buyers conduct an independent search for information. That’s why we create shopping paths on your site that are completely based on the checkout process. This allows us to remove barriers to purchase and guide potential customers to the desired action.
Specific actions for the action step include visiting landing pages, downloading a manual, or watching a video on a website.
Step 3 – Conversion Supports the sales pipeline and drives leads through the sales pipeline, regardless of whether the process takes a day or a year.
Users in the conversion stage are ready to make a purchase or make another conversion on the site. At this stage, the website guides the user towards conversion, removes barriers to purchase, and makes the buying process as easy as possible for the user. For example, the content answered questions that raise doubts among users at this stage, and the product from an online store can be easily added to the cart and purchased easily without registration or filling in additional fields.
During the engagement stage, we attract customers to your business and help them become repeat customers as well as those who refer you. In this step, we engage our clients with timely marketing automation, content marketing that serves their customers, and social media sales channels.
The more customers we can convert to repeat customers, the more resources we can invest in acquiring new customers, giving you a competitive advantage in the outreach phase.
To make data-driven decisions, you need to have the first data on which decisions are made. The final stage of the MRACE model is the dimension that really defines all of digital marketing.
We measure everything to develop marketing at the right time using the right measures. For each step and channel, we set our own KPIs, the implementation of which we track using MRACE control panels . The dashboard tracks resource usage based on data, allowing us to identify and strengthen the weakest links in your marketing. Therefore, marketing is constantly evolving and is not a separate measure.
Content is part of a good website
As we know, quality website content is a seller on your website that represents your business and generates leads 24/7. While bad content does not add anything to your business.
Search engines value long and relevant content, so your site will rank higher in Google if you invest in content creation and quality.
As a general rule, at least 300-500 words of content should be written for each product and service. When your site ranks higher in search results, you receive more traffic.
More traffic means you get more leads. Both the website and the content must be fixed immediately and included in the initial cost, since the real price of a website is not only determined by the price of your project.
The final price is determined throughout the life cycle of the site, so it is worth considering the site as a long-term investment. In general, saving on construction is a sure way to derail future profits.
Technical functionality and speed
Site functionality may seem like an obvious factor, but it is an important part of the entire site. You will lose a lot of valuable traffic, for example, if your site loads slowly.
Google values fast websites and uses website speed as one of the factors in determining search rankings. On the other hand, people are impatient and cannot wait for a slow website to load. There are many factors that affect the loading speed of a website. These include image sizes, server and technologies used.
Possibility of updating and further development.
Websites almost always need to be built on top of some content management software (CMS). You should also choose an open source CMS, which will allow you to customize your site yourself.
WordPress is the most popular content management software in the world and we use it for our web projects. WordPress makes it easy to update your site and edit content.
When it comes to redesigning a website, everything is critical. The MRACE funnel model helps you understand users at different stages of a purchase and determine what should be on a website. You should start your website project with keyword research to find out what people are searching for on the internet.
Based on keyword research, you can choose the keywords around which your website will be built. The design, the content and the technical implementation of the website design are the pillars on which the website is built.
For future development, it’s important that it be relatively easy to make changes to the site and that everything that happens on the website is measured so you can make data-driven decisions.