Menu Close

SEO important for strong brands

Search engine optimization (SEO) done right improves your site’s visibility in search engines and increases your traffic. However, search engine optimization can achieve much more than just exposure. In this blog, I will talk about the benefits of SEO, especially for strong brands.

Organic or free search results are usually the source of the majority of traffic to websites. According to statistics compiled by Search Engine People, 70-80% of people never click on paid ads in search results and up to 93% of all website traffic goes through search engines.

Organic search results also cover ad-blocking users who may not see paid ads on search engines.

Using precise search terms on a website attracts more buyers

Strong brands are well positioned for search engine success because such companies’ website domain is often very strong. This is because strong brands get a lot of inbound links to the site, which shows search engines that the site is trustworthy. Strong brands also tend to rank at the top of search results for keyword searches. An example of a body keyword would be “Computers”, while a more specific search term, the so-called “Gaming Laptop” long keyword, might return a smaller gamer with a page optimized for that long keyword in their website. Generally, people searching with such precise criteria also make users more likely to buy the product they are looking for.

It’s easy for big companies and strong brands to succeed with precise search terms because, as mentioned, the dominance of strong brand websites is often strong as well. Yet surprisingly few people focus on site structure and content when building a long-term strategy because there is too much reliance on brand strength. However, customers only buy from the pages they find on Google, and it’s not just a strong brand that will get you there.

Search engine visibility increases brand credibility and simplifies reputation management

The representation in the search of many different keywords that are important for the activities of the company instills confidence in the eyes of the user. Many search engine customers often search for a particular service or product using several different search terms. If the same company appears at the top of the search results for all search terms, the user is more likely to end up going to your website and probably even buy the product or service they want. Stores and websites have one thing in common: you need to be where your customers are. Therefore, exposure is the key to sales growth. Thanks to constant search engine optimization, the site can always be updated as search engines change their algorithms.

Reputation management can also be done on search engines if, for example, there are negative reviews about a business on the internet and they show up in search results when you search for the business. Reputation management can be done by ranking other business pages or even social media pages higher in search results to rank higher. However, such work requires a lot of resources and network activity. You should also remember that there is usually a reason for a negative review and it is worth finding out first. You can read more about this in Jaako’s reputation management blog post.

Turn traffic into money

Thanks to the technical optimization of search engines, the site becomes friendly both for the search engine robots that access the site and for the person who comes to look for information or buy a product. By tracking site errors and changes that occur there, you can quickly respond to these changes. They are often overlooked by site administrators due to lack of necessary tools. All this affects the usability of the site. A customer who visits one site is satisfied and does not switch to a competitor’s site.

Power all your marketing

Search query tracking and visitor analytics are important for increasing website conversions. Tools designed to do this can be used, for example, to track changes in search rankings and assess why certain search queries have dropped rankings and what needs to be done to fix it. This allows you to quickly respond to changes in customer service. If, for example, a customer of your company ignores you with a certain search term, help yourself with some important search term and overestimate the financial benefits provided by a competitor. Or we can find out why a particular product sells less than others, even though it is just as good.

Resume

Search engine optimization is not an expense, like any other effective marketing, it is first and foremost an investment. SEO is a long-term process that can provide a higher return on investment than, say, paid advertising, where you pay for each person who visits your site. Of course, both forms of marketing have their place and are mutually supportive at best. Search engine optimization is a 50-kilometre walk, not a 100-meter run, when visitors who land in regular search results are lured in at a standard price. That’s why it’s smarter to invest in search engine optimization now than to lose to another company that manages to take the top spot in search results and get ahead of your company.

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *