SEO companies are companies that provide search engine optimization services to businesses to increase website visibility on search engines. This means driving more traffic to your website and ultimately generating more leads, phone calls, and sales.

Every SEO company is different but SEO companies will have the same goal – to help grow your business in terms of Search Marketing.

The job of the SEO company is to work with you to drive leads, calls, store visits, purchases, and more through search.

Just like you hire an accountant to help organize and improve your books or hire a cleaning company to clean your office every week, partnering with an SEO company means you are connecting with a professional. The company's goal is to improve the visibility of your brand and website on search engines.

Breaking down the action items an SEO company is taking can be difficult. Every company (whether an overall website SEO package or a keyword SEO package ) has many different activities and each campaign is also unique, so there are a lot of variables.

That said, many of the tactics are similar across companies and campaigns, so we've put together an overview that outlines what an SEO company does and the key questions to ask:

Research and analyze your website and target market

How is your website currently performing?

How are your industry competitors doing?

What keywords does your target audience search for?

Reasonable results with your SEO budget?

Make changes to Onpage SEO

Are page titles and Meta descriptions optimized?

Is your website content clear, concise, and SEO-friendly?

Are you talking about your services and values ​​using the right language?

Are the pages optimized for niche keywords and topics?

Make Offpage SEO Changes

Does your website earn links and mentions on other websites?

Is your server configuration working properly?

How fast is your website?

Is your website secure and providing a good user experience?

Provide clear and regularly updated communication

How often will you receive SEO reports?

What is included in the SEO report?

What are your agreed campaign goals?

How does your SEO company keep up to date with business changes?

Create content or work directly with someone

What is the existing content for your website?

What type of content is best for your target market?

How can we ensure SEO friendly content?

Does the website content contain an effective call to action?

Conduct experiments and tests

How can we leverage data to make decisions?

In what areas of the website can we A/B test?

What key phrases motivate visitors to take action?

What are the new/upcoming areas of opportunity?

These six areas provide an overview of the main focal points of many SEO companies and some questions that you should discuss regularly with your SEO partner.

While our six key points are helpful, no campaign can be summed up in a simple list, and successful SEO campaigns require constant optimization to deliver the best results. .

You can always get more traffic and increase the conversion potential of existing website traffic. A good SEO company will have a close follow-up process that allows for continual testing and adjustment of the strategy behind your campaign and website.

Our experience shows that, on average, most companies redesign their websites every three to four years, so treat the pages of your website as a living document. Search patterns in your industry are constantly changing, and your SEO campaign needs to stay as agile as possible.

Be sure to find an SEO company that can grow as fast as your business.

If you are thinking of partnering with an SEO company, you may have already thought of benefits like – increasing quality website traffic for lead generation and revenue generation, along with a distribution strategy. Comprehensive website analytics to monitor and adjust your Marketing efforts as needed.

While those are important, overarching benefits, there are many other tangible benefits to working with an SEO company.

Here are the three best known ways an SEO company can help:

#1 – Improve search engine results

A reputable SEO company will be your best partner when it comes to increasing your website's ranking on search engines like Google. With current knowledge, strategies and tools, an SEO company should be able to optimize your website to increase its credibility on search engines.

The first step for an SEO company is to do keyword research. This stage of the SEO process is really important because targeting the right keywords can attract the right audience to your website.

After this stage, they will also optimize your site structure to allow search engines to crawl your site. This means that search engines will be able to see the pages on your website.

Your SEO company should be able to find what modifications are needed to your site's design and content to help your search engine rankings and help you effectively fulfill those opportunities.

In short, the higher you rank for your desired keyword, the more relevant leads you will attract who will have a high chance of becoming your customers.

#2 – Attract the right target audience

The goal of an SEO company is not to give you any visibility, they want to target keywords with high converting intent. High-converting keywords are keywords your target audience might be searching for, signaling that they're really interested in what your company has to offer.

Additionally, when you bring more traffic to your website through relevant keyword searches, you are more likely to generate sales and leads. You can get 10,000 visitors through a low intent keyword and will make more money from 100 visitors with a high intent keyword.

According to Moz, the first page of Google attracts 71% of clicks to search traffic and has been reported as high as 93% in recent years. Google is really good at showing people what they're looking for. In other words, if you match your content with people's intent, you'll get a lot of quality traffic.

#3 – Trackable results to measure

While ranking for high-converting intent keywords is the essence of SEO, it's important to know where the results are coming from. That's how we can optimize and focus more on certain keywords. SEO is easily trackable, which can really help you improve over time.

In fact, you can ask your SEO company to send you monthly reports on the improvements in your ranking, the words you rank for and much more!

This can be extremely helpful to further understand what people search for when they want to learn more about your company.

By asking your SEO company for a monthly analytical report on your SEO campaigns, you can better understand how SEO services provide value to your business.

Regardless of the size of your company, it's important to know when you need to hire an SEO agency. While your reasons may vary for partnering with an SEO company, the right agency can make a big impact on your bottom line.

Some reasons to hire an SEO company include:

#1 – Grow your business in a competitive or niche industry

#2 – Support your recent product expansion or launch

#3 – Increase your sales, sales and conversion rates

#4 – Improve your ranking for valuable search results

For many companies, hiring an SEO company is also more cost-effective. Depending on your industry, as well as the location, building a team of Digital Marketers or In-house SEO experts can be difficult and expensive. With an SEO company, you can work directly with an experienced team at no extra cost.