Every business needs a quick result. PPC is probably the fastest way to run an advertising campaign and get immediate results. To keep things simple, if you have a website that's up and running, you can quickly create an adwords account, set up your ads, and run them in the Google ad network.

Another important benefit of PPC is that everything you do has a clear goal. You can measure anything relevant to a ppc campaign from cost, profit, views, clicks, visits and much more.

For long-term success you need to SEO your website and adhere to SEO best practices and standards. But with PPC, when you create profitable campaigns you don't need to worry about Google ranking factors or algorithms.

When running a PPC campaign you choose where and when your ads will appear based on a number of factors including keywords, location, website, device, time and date, and more. Your flexibility allows you to segment your market and expose your products and services to the right audience.

When you have a new product or new business, you can use PPC to reach your audience faster and more accurately.

You can use PPC to target keywords related to your industry so that people searching for those keywords will continually see your ad. While generic keywords won't generate much profit, they can help you increase brand awareness and create brand exposure in your industry.

PPC is highly effective for Local Search. People looking to use mobile phones for products or services in their area can see your ad.

Recent statistics show that 75% of people are more likely to visit a store if they find it in the search results. If they don't see your ad, they will probably click on your competitor's ad and you will lose the customer.

PPC has no budget constraints. You choose how much to pay for a click and how much to spend on the ads that are run. As mentioned above since everything is measurable, you can easily analyze whether what you are spending is making a profit or a loss and decide accordingly.

As a general rule if the campaign is profitable then you can safely spend more money until the maximum ROI is achieved.

Let's say you want to test which ad headline or description will perform better in a campaign. You can easily test it by setting up different ads in a Google Adwords campaign, running them for two weeks and analyzing the results.

The ad with the highest CTR (Click Through Rate) is probably the copy of content that is best shown to the user.

PPC platforms like Google Adwords and Bing Ads give you all the tools you need to run campaigns, collaborate, and analyze data and results.

This is considered a business advantage because you cannot do good business without data or metrics specific to your industry. The right tools with the right marketing strategy can give you the right results.