LOCALCOMBO include the essentials to help your business stand out locally, drive quality traffic, generate valuable leads, and maximize profits.
LOCALMOB’S Social Media Marketing service perfectly combines website care, fan page and promotion to create an effective connection in the community of potential customers.
Social media marketing is connecting with a target audience through social media platforms in order to develop businesses, boost revenues, and enhance website traffic.
In order to do this, you need to add helpful material to your social media profiles, interact with your followers, analyze your results, and conduct social media ads.
Currently, Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat are the top social networking sites.
Social Media Marketing first started with publishing. Businesses are sharing their content on social media to generate traffic to their websites and help users reach their brands and products. The ultimate goal of these actions is sales. But social media has grown beyond just being a place to deliver content.
Today, businesses use social media in a myriad of different ways.
For example, a business that cares about what people are saying about its brand will monitor social conversations and respond to relevant mentions (listening and interacting on social media). ).
A business that wants to understand its activity on social media will analyze its reach, engagement, and sales on social media using social media analytics.
A business that wants to reach a specific audience at scale runs highly targeted social media ads (social media advertising).
Collectively, they are often referred to as Social Media Management.
Before you jump right in and publish something on social media, consider the bigger picture. The first step is to think about your social media strategy.
What is your goal?
How can social media help you achieve your business goals? Some businesses use social media to increase their brand awareness, others use it to drive website traffic and sales.
Social media can also help you create engagement around your brand, create community, and serve as a customer support channel for your customers.
Which social media platform do you want to focus on?
The main social media platforms, mentioned above, are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. There are also smaller and upcoming platforms, such as Tumblr, Tik Tok, and Anchor, and social messaging platforms, such as Messenger, WhatsApp, and WeChat.
When starting out, it’s better to choose a few platforms that you think your target audience is using more than others.
What kind of content do you want to share?
What type of content will appeal to your target audience best? Is it an image, a video or a link? Is it educational or entertaining content?
A good place to start is to create a marketing persona, which will help you answer these questions. And this is not fixed forever; you can always change your strategy according to how your social media posts work.
Social media marketing for small businesses often starts with a consistent social media presence. Nearly three billion people are using social media regularly. By being present on social media platforms, you create opportunities for your brand to be discovered by future customers.
Publishing to social media is as simple as sharing a blog post, image or video on a social media platform. It’s the same way you share on your personal Facebook profile. But you will have to plan your content in advance instead of creating and publishing it spontaneously. Also, to ensure that you are maximizing your reach on social media, you need to publish useful content that your audience likes, at the right time and frequency.
As your social media following of your business grows, so will discussions about your brand. People will comment on your social media posts, tag you in their social media posts, or message you directly.
People may even talk about your brand on social media without letting you know. So you’ll want to monitor social media conversations about your brand. If it’s a positive comment, you have a chance to surprise and delight them. If not, you can ask for support and fix the situation before it gets worse.
You can manually check all your notifications on all social media platforms, but this doesn’t work and you won’t see posts that don’t tag your business’ social media profiles. Instead, you can use social media engagement and tracking tools (Hootsuite, HubSpot, Social Mention…) to aggregate all the content that is mentioning your brand on social networks, including posts that don’t tag your business’s social media profiles.
Along the way, whether you’re publishing content or engaging on social media, you’ll want to know how your social media marketing is doing. Are you reaching more people on social media than you were last month? How many positive mentions do you get a month? How many people have used your brand’s hashtags on their social media posts?
Social media platforms themselves provide a basic level of that information. For more in-depth analytics or to easily compare across social media platforms, you can use the many social media analytics tools available, such as Buffer Analyze .
As you can spend more money developing social media marketing, one area that you can consider is social media advertising. Social media advertising allows you to reach a wider audience of your followers.
Today’s social media advertising platforms are so powerful that you can specify exactly who to show your ads to. You can create a target audience based on their demographics, interests, behaviors, etc.
To have an effective Social Marketing campaign, it is indispensable for great support tools