Small businesses have many benefits to gain from PPC (Pay Per Click). A successful PPC campaign can generate profits faster than any other online advertising method and can help a company grow. PPC advertising allows you to track the effectiveness of your campaign . The success of PPC advertising is more measurable than other offline advertising strategies. You can analyze whether your investment is hitting its target or not. You have full control over your PPC campaign. As a business owner, you should be aware of what time of day your customers are online and which search engines they frequently use. From there you can plan the time, website and investment amount for each ad